Instagram users in the Sultanate stand at 250,000 or 70.5 per cent of the country’s population. Most of the users are females at 53.8 per cent and 46.2 per cent are male, according to Hootsuite and We Are Social annual Digital 2022 report published recently.
Brunei’s Instagram users are the highest globally in terms of population ratio reaching audiences of 89 per cent or 319,900 users (by eligible audiences above 13 years) while for Facebook, the Sultanate stands at 17th place globally with 83 per cent (298, 600 users).
Facebook has 190.0 thousand users (53.6 per cent) with 58.5 per cent of users being male and 41.5 per cent female.
More details on Monday’s Borneo Bulletin