A recent joint operation by the Department of Economic Planning and Statistics (DEPS) highlighted the importance of ethical sales and promotional practices.
The participants of Brunei Salebration 2025 (BSb 2025) were reminded to ensure genuine sales with clear and transparent terms and conditions, fostering trust between businesses and consumers and safeguarding consumer rights.
The operation aimed to ensure compliance with the Cheap Sale Price Event Regulations and enforce provisions under the Price Control Act, Chapter 142, and the Weights and Measures Act 1983 (Chapter 151). The regulations are essential to promoting fair trade practices and protecting consumer interests.
During the enforcement exercise, one business was found selling formulated powdered infant milk above the maximum price, while two others failed to display price labels clearly.
Compounds of BND500 each were issued to two retail stores, while a warning notice was issued to another.
The Weights and Measures Unit (SDT) also identified 17 measuring and weighing instruments during the operation, with one unit found using an expired permitted registration period.
The non-compliant instrument was confiscated, and a seizure notice issued, requiring the business to report to the SDT office within seven working days.
DEPS and SDT emphasised the need for ethical and transparent sales strategies to boost consumer confidence and satisfaction while promoting a fair marketplace. Businesses are also urged to ensure that their measuring instruments are registered with SDT and valid for use.
The joint operation, conducted monthly by DEPS through the Department of Consumer Affairs and SDT under the Industry and Business Ecosystem Division, covered business premises in Seria, Belait District for January 2025.
