(ANN/KOREA HERALD) – Fans of the global phenomenon Squid Game will soon have the chance to step into its world as “Squid Game: The Experience” arrives in Seoul. Netflix announced on Monday that the immersive experience will open in Seongsu-dong, eastern Seoul, from February 28 to June 25.
This all-in-one attraction allows visitors to participate in various games inspired by the hit series, enjoy themed food and drinks, explore interactive photo zones, and shop for exclusive merchandise.
Participants begin their journey by scanning their faces to register as players before entering a dormitory for a game briefing. Over 90 minutes, they compete in six challenges, including marbles, a treasure hunt, Red Light, Green Light, and tug-of-war, leading up to the crowning of a final winner.
For those seeking additional entertainment, “Younghee’s Playground” offers specialty food and beverages, photo opportunities, and a retail area featuring official Squid Game merchandise.
Following its debut in New York in October 2024, the experience has toured cities like Madrid and Sydney. In New York, “Squid Game: The Experience” sold out for eight consecutive weeks, showcasing its global appeal.
