(ANN/KOREA HERALD) – Jeweler Cartier has chosen Hyunjin of Stray Kids as its brand ambassador.
He appeared on the cover of men’s magazine Esquire Korea’s October issue, draped in the accessories from the French jewelry house, which had previously appointed Jisoo of Blackpink and V of BTS to represent its campaigns.
The dancer and rapper has shown affinity for Cartier, wearing its jewelry on a number of occasions and attending an event hosted by the jeweler.
The news set the idol’s fans abuzz, celebrating that he is the first male idol from a so-called “fourth-generation” band to be the face of two brands. Hyunjin has been serving as one for Versace since last year and Donatella Versace whipped up four tailormade costumes for him for the octet’s international tour that began late last month.
The band also collaborated with Tommy Hilfiger for a namesake range and was featured in its ad campaigns.
