When fans hold light sticks glowing in unison, it fosters a sense of belonging, says Jeon Ye-seo, a K-pop fan in her early 20s: “Even though we’re strangers, we share the same love for our artist. It’s a warm and unifying feeling.”
Evolution of fandom symbols
In the 1990s, K-pop fans supported their idols with color-coded balloons—H.O.T fans had white balloons, Sechs Kies had yellow, and Shinhwa used orange. As new groups emerged, unique fandom colors became harder to secure, leading to more elaborate shades like SHINee’s “Pearl Aqua Green” and Red Velvet’s “Pastel Coral.”
The first official light stick is often attributed to Se7en in 2008, followed by Big Bang’s yellow crown-shaped Bang Bong. The trend gained momentum, transforming light sticks into must-have items.
Revolutionising concerts
In 2016, SM Entertainment introduced remotely controlled light sticks with EXO. By syncing seat information via smartphones, fans’ light sticks became part of the performance, turning the audience into a living display of colors and patterns. Ateez elevated the experience further with motion-sensing light sticks, which respond to how fans wave them, adding an interactive element to shows.
“Remote-controlled light sticks have expanded concert staging to include the audience, revolutionising performance design,” says pop critic Lim Hee-yun. Beyond their aesthetic impact, light sticks have become significant revenue drivers for entertainment companies.
A symbol of pride
Priced around KRW50,000 (USD35), light sticks can be expensive for teenage fans, but they hold deep emotional value. “Seeing my light stick as part of the glowing wave makes me proud,” says a 17-year-old fan. “It’s a way to show confidence and support at concerts and events.”
Light sticks are no longer limited to concerts. During the Paris Olympics, Hybe produced synchronised “Team Korea” light sticks to amplify live cheering, showcasing the versatility of this K-pop innovation.
From humble beginnings as simple fandom tools to high-tech symbols of collective support, light sticks illustrate how K-pop continues to push boundaries, making every concert a visually immersive and unforgettable experience for fans worldwide.
