Navigating nearly 9 decades in Singapore’s Chinatown
SINGAPORE (CNA) – In the bustling heart of Chinatown, a rare gem shines bright amidst the changing tides of time. On Cheong Jewellery, a venerable establishment tracing its roots back to 1936, stands as a testament to resilience and reinvention in the realm of tradition and modernity.
Amidst the Golden Age of goldsmiths in the 1950s to 1980s, On Cheong was a beacon of craftsmanship and community. Today, it remains a bastion of heritage, adapting to the evolving tastes of clientele across generations.
Guided by the vision of its second-generation successor, Ho Nai Chuen, On Cheong has gracefully transformed, bridging the gap between Chinese-styled jewellery and contemporary allure. From humble beginnings on North Bridge Road to its current home on South Bridge Road, the journey has been one of adaptation and innovation.
Embracing change with a firm grasp on tradition, On Cheong has evolved its offerings to cater to modern sensibilities. With a keen eye for design and an unwavering commitment to quality, it has carved a niche in the realm of bespoke jewellery, blending timeless elegance with avant-garde flair.
At the heart of On Cheong’s evolution lies a dedication to craftsmanship and innovation. Specialising in jadeite jewellery, a symbol of prosperity and longevity deeply rooted in Chinese tradition, the brand has captivated a diverse audience, from seasoned collectors to discerning millennials.
Looking towards the future
It’s no secret that running a family business has its challenges – Ho certainly had experienced his fair share of them. But at the same time, he also recognises its good side and the rare opportunity of being able to do so.
“It’s not easy to manage sensitive family dynamics and complex decision-making, but despite the difficulties, (it’s fulfilling to be able to) foster strong family relationships and preserve tradition, as well as On Cheong’s rich legacy,” he said.Up till today, his late mother remains a big influence with regards to how he manages the business.
“She emphasised the importance of owning our business properties for asset security and prioritising excellent customer service. Despite lacking formal education, her exceptional people skills fostered loyal customer relationships, highlighting the significance of genuine care and attention.
Inspired by her legacy, I’m committed to upholding this tradition at On Cheong, ensuring customer satisfaction while honouring her memory,” Ho shared.When asked about succession down the road, Ho acknowledges that there are no solid plans for the third generation of the family to take over the reins in future, even if he hopes that it can happen.That said, he is not opposed to working with people outside the family.
“To sustain our family business effectively, I feel that talent beyond family members is crucial. After all, passing the baton to a family member requires that person to have a genuine passion for jewellery, creativity, and alignment with On Cheong’s ethos and values,” he said.
