(ANN/KOREA HERALD) – For K-pop fans, love for their idols transcends music and concerts, weaving itself into their daily lives. This unique fan culture, driven by creativity and devotion, is most visible in two popular trends on social media: photocard decorations and the “yejeol-shot” phenomenon.
At the heart of this culture is the photocard, a coveted piece of merchandise included in K-pop albums. The “yejeol-shot” trend—combining the Korean word for “etiquette” (yejeol) with “shot,” as in a photo—refers to fans taking their idols’ photocards to restaurants, cafes, or on trips to capture shared moments. These photos, often uploaded to social media, have become a ritual among passionate fans.
Though the origins of the term are unclear, some speculate that the idea of “etiquette” suggests that taking such photos is a hallmark of dedicated fandom.
Creativity through photocard decorations
To elevate their “yejeol-shots,” fans decorate their photocards with intricate designs. Photocards are placed in transparent cases, known as “top loaders,” and customised with stickers, glitter, and other decorative elements that reflect the idol’s personality or the fan’s unique aesthetic.
Hundreds of tutorials on YouTube guide fans in crafting personalised top loaders, turning these decorated cards into cherished memorabilia.
“I think it’s about wanting to share happy moments with my favorite artist,” said a fan of NCT Dream. “Carrying a decorated photocard has become a habit. You never know when something pops up that you’d want to photograph with your card.”
A hobby that builds community
In some cases, photocards are swapped out for character dolls that represent idols. These dolls, official or fan-made, add a playful dimension to the fan experience.
“Being a fan of an artist is just another kind of hobby,” shared Lee, a fan of Hwang Min-hyun. “Some people enjoy cycling; others collect movie posters. For me, decorating my favorite artist’s photos and creating little records of those moments is my hobby.”
Lee also highlighted the social aspect of K-pop fandom. “Meeting friends who share the same passion, trading stickers and accessories, and carrying these cards around—it’s become an inseparable part of my daily life.”
A unique fan culture
K-pop fans continue to redefine what it means to celebrate their idols. Through photocard decorations and the “yejeol-shot” ritual, they find joy in creativity, connection, and the ability to carry a piece of their favorite artists wherever they go.
