James Kon
ASEAN can work together to strengthen collaborations in marketing and promoting the region’s tourism offerings. This is in line with the new ASEAN branding, ‘A Destination for Every Dream’, to market Southeast Asia as a single destination.
Malaysia’s Minister of Tourism, Arts and Culture, Dato’ Sri Hajah Nancy binti Shukri said this recently at a high tea she hosted to foster closer bilateral relationships between Malaysia and ASEAN countries, and to reconnect after two years of bracing the COVID-19 pandemic.
High Commissioner of Brunei Darussalam to Malaysia Brigadier General (Rtd) Dato Paduka Awang Haji Mahmud bin Haji Saidin @ Haji Md Saidin was among nine ambassadors and high commissioners from ASEAN countries who attended the high tea.
The meet also served as an introduction and a preview to a three-day-two-night retreat for the ambassadors and high commissioners in the state of Pahang scheduled for August 2022.
During the ASEAN Tourism Forum in Cambodia in January, the 25th Meeting of ASEAN Tourism Ministers stated the way forward was the implementation of the Post-COVID-19 Recovery Plan for ASEAN National Tourism Organizations (NTOs), endorsed in September 2021.
