Food app launches new features

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James Kon

GoMamam, Brunei’s mobile app-based food delivery service platform, has expanded its services by offering new features and updates, allowing its users to shop beyond food and beverages following an official launching ceremony at 118 Residence in Kampong Kiulap yesterday.

The new services included GoRetail and GoPharma, alongside the app’s existing modules of GoCeries, introduced in 2020 and GoElectronics, introduced in 2022. There is also GoMerch allowing users to purchase the app’s merchandise in collaboration with a local team of artists, Guerrilla Artchitects, which include T-shirts and tote bags.

Permanent Secretary at the Ministry of Transport and Infocommunications Haji Mohammad Nazri bin Haji Mohammad Yusof officiated the launch.

Permanent Secretary (Sports) at the Ministry of Culture, Youth and Sports Pengiran Mohd Amirrizal bin Pengiran Haji Mahmud and officials were also in attendance.

GoMamam Chief Executive Officer (CEO) Hadi Wahab, in his welcoming remark, said, “Our GoMamam application began with one module, which we have grown to six, expanding into electronics, pharmaceuticals and retail.

ABOVE & BELOW: Photos show Permanent Secretary at the Ministry of Transport and Infocommunications Ir Haji Mohammad Nazri bin Haji Mohammad Yusof, Permanent Secretary (Sports) at the Ministry of Culture, Youth and Sports Pengiran Mohd Amirrizal bin Pengiran Haji Mahmud and GoMamam Chief Executive Officer (CEO) Hadi Wahab during the launching ceremony. PHOTOS: JAMES KON

“Our team of homegrown talent started with 10 dispatchers and office staff and has steadily grown to over 1,000 dispatchers and 45 office staff. We are dedicated to providing opportunities for stable employment and skills development to our locals in this ever-growing tech sector.”

He said the country’s tech sector “is not only fast-growing but also fast-changing and unpredictable. Yet its opportunities and potential are beyond what we can imagine”.

“As one of the local pioneers in this sector, tech companies like GoMamam aspire to provide market-competitive salary and personal development opportunities to attract skilled workers.”

He added, “We hope to advance further and become an integral part of the Sultanate’s digital economy. With the support of our business partners and cooperation with the government, we hope to be a key player in developing economic opportunities as we settle into the Industrial Revolution 4.0, contributing to Brunei Vision 2035.

“We look forward to venturing into more new projects in hopes of pushing the country into a more digital nation and expanding the services of the country beyond our borders.”

On the current business environment following the COVID-19 pandemic, he said, “To start a business during the pandemic is not easy. We also forecast a dip in business after the pandemic. Fortunately, our business continues to do well, reaching an average of 1,000 businesses per day.

“The GoMamam 2.0 app is faster, and the live tracking has improved. We plan to expand to other modules, such as GoFlorist and GoServices. We are currently operating in the Brunei-Muara, Tutong and Belait districts and are looking to expand to Temburong District.”