Brunei Darussalam Central Bank (BDCB) will conduct its first Public Perception Survey (PPS) 2024 from June 19 to July 4, it said in a statement yesterday.
The survey will be conducted online. The survey’s objectives include understanding the public’s perception and understanding of the BDCB in terms of its roles and importance, gaining an overview of the BDCB’s relationship with the public, measuring reputational indicators of familiarity, favourability, trust, and advocacy, and measuring the public’s perception of past communication efforts and initiatives.
The survey will measure five main indicators in gauging the public’s perception of BDCB’s level of engagement with them: Familiarity – the public’s level of recognition of BDCB’s roles and responsibilities; Favourability – how positively the public views BDCB and its services; Trust – the public’s level of confidence and belief that BDCB will fulfil its roles and responsibilities with competence and integrity, and in the public’s best interest; Advocacy – the likelihood of the public speaking highly of BDCB; and Communications Efforts – the public’s perception of how BDCB communicates with them.
Respondents are encouraged to provide honest and accurate feedback throughout the survey to support this initiative and achieve the best possible outcome, BDCB said.
BDCB added that all responses will be kept confidential. BDCB will not collect any personal information except the following demographic data: gender, age group, ethnicity, district of residence, highest education level, and employment status and sector.
BDCB reminded the public to be wary of any surveys that may impersonate BDCB and attempt to collect personal and financial information beyond those stated above, such as bank account details, credit/debit card details and others.
The survey will allow BDCB to gain feedback and insights from the public on any communication gaps that can be addressed.
The results gathered will also assist in the formulation of relevant communication policies and strategies in the future.
