James Kon
To commemorate Brunei Darussalam’s 39th National Day celebration, Porsche Brunei, represented by QAF Prestige as the authorised importer and dealer of Porsche in the country, presents a new ‘Evolve with Taycan’ campaign featuring the all-electric Porsche Taycan in an impactful new film to honour Brunei Vision 2035.
The campaign highlights the power of dreams, also celebrating Brunei Darussalam’s 39th National Day and His Majesty Sultan Haji Hassanal Bolkiah Mu’izzaddin Waddaulah ibni Al-Marhum Sultan Haji Omar ‘Ali Saifuddien Sa’adul Khairi Waddien, Sultan and Yang Di-Pertuan of Brunei Darussalam vision for the nation – Brunei Vision 2035.
Ferry Porsche, founder of the Porsche AG said in a quote: “In the beginning, I looked around and could not find quite the car I dreamed of, so I decided to build it myself”.
Ferry Porsche took on the challenge to build the sports car that he dream himself. This pioneering spirit still defines Porsche today, as the brand for those who are driven by dreams.
Porsche Brunei launched the ‘Evolve with Taycan’ campaign to encourage the nation to never stop exploring their dreams. This builds on the ‘Discovering Dreams’ initiative in 2022, which sought to motivate the youth to keep their dreams alive.
The new film features the first all-electric sports car from Porsche, the Taycan, which is produced in a CO2-neutral site in Stuttgart-Zuffenhausen and features a zero-emission powertrain. Elements of dreams, culture and community are united in the film, to deliver an impactful message while showcasing the seamless Taycan customer journey with Porsche Brunei.
The film also links to Brunei Vision 2035 and the conservation of Brunei’s natural environment, cultural habitat and social harmony to achieve high quality of life. Porsche Brunei hopes to inspire the nation to persevere through challenges and make their dreams a reality.
