ANN/VIETNAM NEWS – E-commerce platforms have revolutionised Vietnam’s textile and garment industry, according to industry experts. For the first time, manufacturers can showcase their entire product range directly to consumers, cutting costs and lowering prices.
“These platforms have helped us break geographical barriers and serve our customers more effectively in the digital era,” said General Director of May 10 Than Duc Viet, one of Vietnam’s leading textile corporations.
May 10 Corporation has embraced e-commerce to expand its sales channels and strengthen customer engagement. Since 2021, the company has launched online stores on major platforms like Shopee, Sendo, Lazada, and Tiki.
He said with rapid digital transformation, online sales channels are becoming an essential strategy for businesses aiming to thrive in an increasingly competitive market.
The company has employed digital tools such as 3D applications to improve the customer experience, enabling shoppers to preview styles and colours, before purchasing. May 10’s digitisation efforts have driven consistent revenue growth rate of around 10 per cent a year, according to Viet.
A representative from HCM City-based ABH Textile Company said its partnership with Shopee, the country’s leading e-commerce platform, has been a major help in setting up the company’s online operations. By early 2024, the company had processed nearly half a million orders on Shopee, valued at over VND13 billion.
This was achieved by tailoring product designs to consumer preferences and collaborating with e-commerce platforms for efficient marketing and logistics. Moving forward, ABH plans to expand its presence across additional platforms. According to a Vietnam Textile and Apparel Association (VITAS) report, the proportion of textile businesses adopting e-commerce strategies has increased from seven-eight per cent in 2021, to over 20 per cent by the end of last year.
Chairman of VITAS Vu Đuc Giang highlighted the sector’s progress, saying it has been thanks to advancements in digital management, proactive product development, and strengthened domestic supply chains.
“E-commerce has become a key sales channel in today’s market, as consumers increasingly prefer online shopping over traditional methods,” said Giang.
Social media has also been playing a greater role in shaping behaviour. Giang advised textile manufacturers to build their brands on social platforms and consider seasonal trends when designing and launching new products. For example, less size-dependent products like sportswear and free-size garments are particularly well-suited for online sales.
To further assist businesses, VITAS is collaborating with the Ministry of Industry and Trade and Amazon Global Selling Vietnam to help companies develop business plans and provide one-on-one guidance. These efforts aim to equip textile manufacturers with tools and knowledge to succeed in the digital world.
