Adib Noor
Boustead Sdn Bhd and Bee Motors Sdn Bhd launched their first-ever collaborative branding event named ‘Rock the Road 2022’ where Nissan, Suzuki and Ducati owners will get a taste of a four-day-three-night road trip from December 19 to 22.
Key sponsors Takaful Brunei Am Sdn Bhd, Brunei Shell Marketing Company Sdn Bhd and Syarikat Shalim (B) Sdn Bhd are contributing in making the event a success. More than 20 vehicles comprising Nissan Navara, Suzuki Jimny, Ducati Scrambler and Ducati Monster embarked on the journey starting from Ducati Showroom, Beribi yesterday in the presence of key management members to witness the flag off.
Flagging off for Ducati was Senior Sales and Operations Manager Tan Teck Hock, while Nissan was represented by Sales Manager Haji Shahrum and Marketing Manager Adehelmi for Suzuki.
“This is the first Rock the Road event but definitely not the last as we aim to challenge ourselves to further our destination within Borneo on an annual basis,” Customer Service Manager Han Ming Kwang said.
“The event will be a memorable and enjoyable one whereby our customers can experience an adventurous road trip. To ensure everyone’s safety, a pre-inspection was conducted to ensure that all vehicles during the road trip are 100 per cent safe to travel,” said lead project of event cum PR and Communications Executive Julia Farhanah Haji Mohamad Yusof.
