The objective of the Kenali Negara Kitani (KNK) roadshow is to promote domestic tourism and to showcase local products, Acting Director of Tourism Development Salinah binti Haji Mohd Salleh said.
“The roadshow is aimed at promoting local attractions and to encourage people to shop locally,” she added.
Permanent Secretary at the Ministry of Primary Resources and Tourism (MPRT) Hajah Tutiaty binti Haji Abdul Wahab launched the roadshow at Times Square Shopping Centre yesterday.
“This will help improve the demand for local products such as handicraft items, agricultural products, fisheries and One Village, One Product (1K1P) that can contribute to the gross domestic product’s (GDP) development. “The KNK campaign was first inaugurated in November 2006 by the Tourism Development Department.
“The campaign has become a symbol to encourage locals to visit interesting places in the county.
“The re-branding of the new KNK logo is the department’s initiative to increase the campaign’s efficacy by bringing in new and improved tourism attractions and products,” said the acting director.
Fifteen companies, comprising hotels, travel agents and businesses offering packages and activities for the school holiday, are participating in the roadshow.
The permanent secretary toured booths showcasing special packages by travel agents which included river cruise packages, staycation, hiking package and tours.
The roadshow is held until tomorrow.