Izah Azahari
Cuckoo International (B) Sdn Bhd has inked a partnership agreement with Laurastar, making it the official distributor for Laurastar products in the Sultanate.
Laurastar Co-Chief Executive Officer Michael Monney and Cuckoo Brunei Senior Operations Manager Jeremy Chung signed the official agreement during a ceremony at Radisson Hotel yesterday. Laurastar Co-Chief Executive Officer Julie Monney and Cuckoo Brunei Head of Sales Planning and Revenue Kevin Tay attended as witnesses.
A family-owned business since 1980 that started with Jean Monney and Italian designer Laura Biagiotti, Laurastar has continued to innovate – from creating watches and jewellery, to professional ironing systems that combine a steam generator and ironing board in a single system.
Over 40 years later, Laurastar continues to execute its unique brand promise – beautify and purify your life – starting with the innovative Dry Microfine Steam Technology (DMS).
Helped by the natural and hygienic DMS steam, Laurastar continues its mission of protecting people and their loved ones. This Laurastar-exclusive technology is powerful, fast, expansive, dry and suitable for all materials and surfaces. MS eliminates pathogenic microorganisms that can remain in the laundry, after machine washing on a short programme or at low temperature.
Scientific tests conducted by an independent Swiss laboratory have shown that MS eliminates 99.999 per cent of viruses, including coronavirus, as well as bacteria and fungi, and 100 per cent of mites. The technology ensures to beautify, purify and preserve all kinds of fabrics and helps cement Laurastar as the world leader in high quality steaming system.
Among the products that will be brought to the Brunei Market is the Laurastar SMART, Laurastar Lift and Laurastar IGGI.
Laurastar promises to undertake all repairs of its products for a minimum 10-year period.
The collaboration hopes to rapidly grow the Brunei market’s high quality steaming system with the innovative and long-lasting products by Laurastar, bringing closer Cuckoo’s aim of being a healthy home creator in the country.
