KOCHI (ANN/THE JAPAN NEWS) -In the charming city of Kochi, the Harimaya Bridge stands as one of Japan’s most disappointing sightseeing spots, often likened to the Sapporo Clock Tower and Dutch Slope in Nagasaki.
Despite its lackluster reputation, a pair of quirky mascot characters named Harima and Yabashi have emerged to transform the bridge’s image and promote an important cause: disaster prevention awareness among children.
Harima and Yabashi were brought to life by Hitoshi Shimoo, 55, a local cafe owner, and Yuya Okanoue, 36. The characters, whose names are derived from the iconic bridge, made their debut in January 2023.
Though initially perceived as creepy, they have since won the hearts of many, leveraging social media and public appearances to gain popularity.
The mascots’ primary mission is to educate children on how to respond during an earthquake.
Through their catchy song and engaging dance routine, Harima and Yabashi teach essential safety instructions: “listen to your teacher,” “don’t push others,” “don’t run,” “don’t talk,” and “don’t go back after evacuation.”
Shimoo penned the lyrics, while the choreography was a collaborative effort between him and Okanoue. The song is available on CD at Shimoo’s cafe, ensuring the message reaches a wider audience.
In April, Harima and Yabashi secured second place in the Kimo Chara Grand Prix in Shiga Prefecture, a competition celebrating Japan’s most unusual local mascots. This accolade further bolstered their popularity and expanded their reach.
Harima and Yabashi’s activities extend beyond earthquake education. Frequently invited to events around Kochi and the neighboring city of Nankoku, they also appear in a TV commercial encouraging health checkups.
The Harimaya Bridge, dating back to the Edo period (1603-1867), originally existed as a private wooden bridge. It underwent numerous transformations over the centuries, with the current vermilion-lacquered wooden structure completed in 1998 as part of a park development project.
Despite its historical significance and mention in a popular song, the bridge’s underwhelming appeal has led to its disappointing status among tourists.
To counter this negative perception, Harima and Yabashi were envisioned as “twin fairies” dedicated to revitalising the bridge’s image.
They humorously protested against the bridge being labeled disappointing, aiming to shift public opinion through their unique charm and engaging performances.
Initially met with skepticism, the mascots’ persistence paid off. Their increasing popularity on social media platforms and presence at various events have gradually endeared them to the public.
They frequently visit the bridge to entertain fans and draw attention to its historical and cultural significance.
