AFP – Amidst the ever-evolving landscape of beauty trends, there’s a resurgence of an age-old technique that’s captivating social media users worldwide. Surprisingly, it revolves around the benefits of cold, a timeless remedy that has held sway in the beauty industry for years.
However, this time it’s not about achieving radiant skin, minimising pores, or diminishing dark circles and redness; it’s about locking in your makeup. Renowned makeup artist Lisa Eldridge is credited with popularising this viral technique, garnering a staggering 1.8 million views for a concise 14-second video.
Eldridge emphasises that this technique isn’t novel; it’s been around for ages. What’s more, it doesn’t necessitate expensive products, professional expertise, or specialised skills – quite the opposite, in fact.
A simple cotton pad and ice-cold water are all you need to make your makeup stay put all day long.
After applying your makeup, dip the cotton pad into the water, wring it out to prevent the water from dripping everywhere, then pat it all over your face.
This method removes excess powder, foundation and blush – among other products applied to the skin – for a fresh, radiant complexion.
The popularity of this technique has recently grown on TikTok, where many users have tried, tested and approved of its effectiveness.
Some users have shared their experiences, claiming that this method has helped them to keep their makeup intact, whatever the circumstances.
The tip is particularly useful for those who use a lot of powder, as it removes the excess while retaining the makeup.
In the comments posted under Lisa Eldridge’s video, users rave about the trick.
It’s also worth noting that this Eldridge video dates from… June 2022, resurfacing more than a year after it was originally posted.
Although cold water has proven its worth, it’s not the only technique used by social media users to set their makeup.
There are many other methods, such as setting mists, sprays, special primers and even sparkling water. But using a cotton pad – or a thin cotton cloth – and water not only saves money, but also avoids the use of certain chemicals.
The use of cold is a major trend in beauty, giving rise to a host of simple but effective techniques. For example, skin icing and its many variants bring moisture, radiance and firmness to skin.
Meanwhile, a frozen beauty blender promises flawless foundation application, as well as reduced dark circles and puffiness. Plus, frozen cucumber is billed as a natural remedy for dark circles, drawing on the soothing and refreshing properties of cucumber.
