COLUMBIA (AP) – A group of Chinese people decided they wanted the nation’s biggest movie to be big in the United States (US), literally. So they made it really big, and therein lies a story.
Recently, more than 100 people gathered at an IMAX screening room in a movie theatre outside Baltimore. Many were Chinese students and young professionals nearby, parents took their kids, some of whom dressed as the movie’s main characters. Men and women wore Chinese traditional outfits. People lined up to sign their names onto a Chinese scroll and get tickets styled like traditional Chinese paintings. Some posed for pictures with red-tasseled spears and swords.
The screening was organised by volunteers among the Chinese community in the Baltimore-Washington area. Ne Zha 2, the movie they came to see, is a Chinese film that replaced Inside Out 2 as the highest-grossing animated film ever at around USD2 billion.
You might never have heard of Ne Zha 2, though. It is not a big hit internationally. And that’s exactly what the people behind the screening want to change.
AN ANCIENT CHARACTER GETS A NEW TREATMENT
In China, Ne Zha is a well-known traditional fairy character, a child god-general in heaven and also a naughty boy, who was introduced in a story called Creation of the Gods written about 400 years ago.
A 27-year-old student in Baltimore Sun Bohan wanted to watch the movie on IMAX. The problem? Every IMAX was playing Captain America: Brave New World, which premiered on the same day. He asked around and learned the only option would be to rent a theatre and pay for the showing at the IMAX.
But Sun couldn’t afford that on his own. So he posted on Xiaohongshu, a Chinese social media app; he also started a group on WeChat, China’s most popular messaging platform.
MORE THAN 100 PEOPLE JOINED HIS EFFORT AND SUPPORTED IT IN DIFFERENT CAPACITIES
Raye Xia, a lover of manga, anime and games who had already watched the movie four times, saw Sun’s post and reached out. She spent hours painting a special ticket for the screening that depicted Ne Zha sitting on a dragon under the iconic Washington cherry blossom trees near the Jefferson Memorial.
“It is really rare to see such events in a small town. I love that I’m helping in my own way,” said Xia, who cosplayed as a movie character at the event. A student in Baltimore Hoff Xu stayed up until 3am the night before and made her own outfit with copper wire, binder clips and old clothes.
“It is not an easy thing for everyone to get together, so I thought I would love to add some effect and vibe to this immersive experience,” Xu said.
Audience members love the cosplay outfits and lined up to take photos with those dressed up.
“As a Chinese, I am really proud to see a Chinese movie as the only one among the top 10 of something,” said Zhao Yuanyuan, who brought her son Jiang Wei’en, 7, to see the movie together for the second time.
“I hope he can be exposed to and carry on Chinese traditional culture and not forget his own roots.”
A CHINESE GRASSROOTS EFFORT ON AMERICAN SCREENS
The communal experience of seeing the movie – and, in particular, the community built by advocating its showing – can help Chinese people in the US make in-person connections in the post-pandemic era. That’s particularly true for a movie some feel isn’t getting its rightful attention globally.
In the US, the gatherings reflect the anxiety among the Chinese community under the increasing institutionalised hostility toward immigrants, especially after President Donald Trump returned to office, said Assistant Professor of Sinophone Cinema and Media Studies at the University of Maryland Belinda He.
“The emotional connection could purely outweigh the aesthetic impact and shock that the movie itself brings to them,” He said. “The more severe the institutionalised and structural exclusion here, the more people need to strive for some possibilities through real connections and a sense of belongings.”
Sun wasn’t the only one with the idea. Other Chinese living in the US have organised theatre rentals in Indianapolis, Boston and New York City.
Ma Ruoyuan, 31, who works in finance, worked with a friend to organise two screenings that drew a total of 600 people to watch the movie in New York. Ma said participants were highly involved in organising the events, from seat booking to checking tickets.
They even practiced democratic voting in the chat group so people could pick their preferences on the pricing system.
IMAX Corp, headquartered in the Toronto area, said the high demand for IMAX screens means it requires studios booking months ahead, if not a year. The company said Ne Zha 2 was shown on 80 screens for one day on February 12 and expanded to 110 screens after Captain America ended.
THE MOVIE’S RARE ACCESS TO AN IMAX SCREEN
“IMAX created opportunities to play Ne Zha 2 across its network in the US, while honouring its earlier commitments to other releases,” the company said in a written statement. Within China, Ne Zha 2 is considered a patriotic movie. Media reports say internet celebrities, private companies and Chinese authorities organised special screenings for their followers and staff.
Earlier this month, all police officers from a court in the east coast province of Shandong were dispatched to watch the movie “to strengthen their belief in the rule of law and draw strength for progress,” the court said on its official Wechat account.
Sichuan, a province in China’s west, helped to fund the movie as part of a programme using art projects to alleviate poverty.
Media reports say the film’s producers received USD2.1 million from the Sichuan provincial government. CMC Pictures, the international production company that produced the movie, refused to comment.
For Sun, who stayed up the night before the screening in Maryland to bake cookies for the audience, the whole experience was an object lesson in collaboration among people who are making their way outside their own society.
“I started as just one person, but people with different skills all came to help,” he said after the screening. “It was worth it.”
