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Chinese ice cream brand under fire for products that don’t melt

BEIJING (AFP) – A Chinese brand once dubbed the ‘Hermes of ice cream’ has come under fire after Internet users said some of its products do not melt – even when baked with a blowtorch.

Videos showing Chicecream’s ice creams staying solid when lighters were held to them went viral, revealing they did not fully melt when left in a 31 degree Celsius room for an hour or under a very hot flame.

The footage sparked consternation online, prompting users to question the company’s high prices and whether the products were overloaded with additives.

The most expensive offering of Chicecream – called Zhong Xue Gao in Chinese – costs CNY66 (USD10).

The company said on Wednesday that its products were in line with national food safety regulations.

The ice cream was exposed to room temperatures of 31 degrees. However, after a lengthy period it still had not melted. PHOTO: BAIDU

“We believe that it is not scientific to judge the quality of ice cream by baking, drying or heating ice cream,” the brand said in a Weibo post that scooped up over 168,000 likes.

AFP could not verify the videos, and the stabilisers – a food additive used to preserve structure – commonly used in mass-produced ice creams have been widely approved for use, including by the United States (US) Food and Drug Administration.

Senior National Food Inspector Wang Silu also said the products used to thicken the ice cream were safe.

Chicecream has promoted itself as a Chinese alternative to Western brands such as Magnum and Haagen-Dazs, using supposedly natural ingredients and locally-inspired product designs.