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China’s tablet shipments better than expected

ANN/CHINA DAILY – China experienced a 3.4-per-cent year-on-year decrease in tablet computer shipments, with approximately 7.05 million units in the third quarter of the year, a study reported.

The decline represents an improvement compared to the 6.6-per-cent drop observed in the second quarter. The better-than-expected performance is partly due to the growth of mainstream brands in the consumer market through technological innovation and product line expansion, according to global market research firm International Data Corporation report.

Despite the overall drop, tablet shipments of domestic brands, including Huawei, Xiaomi, and Vivo, logged an increase in the third quarter, the report said.

Shipments in the consumer tablet market dipped 4.3 per cent year-on-year while that of the commercial tablet increased 7.4 per cent from a year earlier, it said.

The report also revealed that the third quarter’s average retail price of the Chinese tablet market decreased by three per cent from the second quarter.