(ANN/KOREA HERALD) Hybe, the label behind BTS, announced Friday that traditional Korean cultural objects, such as the iconic white porcelain moon jar, will be reimagined with BTS-inspired themes.
Fourteen unique items featuring BTS lyrics and designs related to the seven-member group have been developed as part of the latest collaboration between Hybe and the National Museum Foundation of Korea. This marks the third partnership between BTS and the foundation since 2021, aimed at promoting Korean cultural heritage.
Among the items to be unveiled are a white porcelain moon jar and a seated pensive bodhisattva, both of which will be made public on Wednesday, coinciding with Hangeul Day—a national holiday celebrating the Korean writing system.
“We hope everyone will have the chance to appreciate the beauty of cultural treasures like the seated pensive bodhisattva, white porcelains, and celadons,” said Choung Yong-suk, president of the National Museum Foundation of Korea.
