Jack Simpson from Axil Coffee, crowned recently the 2024 Australian Barista Champion by the Australian Specialty Coffee Association, visited Brunei Darussalam for the Brunei Coffee Convention 2024, in conjunction with International Coffee Day.
The annual event celebrates local and global coffee culture, bringing together coffee lovers, industry experts and international guests. Simpson’s attendance offered a unique chance for coffee enthusiasts to connect with a top barista.
During his trip, the two-time champion explored Brunei’s growing coffee scene via the Brunei Coffee Trail, featuring 50 top cafes near landmarks including the Omar ‘Ali Saifuddien Mosque and mangroves.
Simpson said, “It’s been incredible to see how Brunei is embracing specialty coffee. The Coffee Trail is a fantastic way to promote local cafes and connect coffee culture with the country’s rich heritage and natural beauty.
“I’ve enjoyed visiting these cafes and discovering how local baristas are pushing the boundaries in coffee craftsmanship.”
His visit also strengthened ties between Brunei and Australia, a nation known for its exceptional coffee culture. Australia’s influence is helping to enhance the Sultanate’s hospitality industry and develop a more dynamic coffee scene, highlighting potential collaboration in coffee, tourism and hospitality between the two countries.
The initiative also promotes sustainable tourism by blending cultural appreciation with support for local businesses.
