The Ministry of Primary Resources and Tourism concluded its participation in the Tourism Expo Japan 2024, held from September 26 to 29 at Tokyo Big Sight, Japan.
The expo, organised by the Japan Association of Travel Agents (JATA), featured exhibitors from over 150 countries, providing a networking platform in the global travel industry.
Brunei’s presence at the expo included a delegation of seven local agencies, consisting of hotels, travel agents, and the national airline.
Throughout the event, Bruneian representatives participated in both business-to-business and business-to-consumer sessions, connecting with Japanese businesses and the public while offering travel packages.
As a follow-up, the Tourism Development Department will host a familiarisation trip for Japanese travel agents who interacted with Brunei’s representatives during the expo.
Meanwhile last week, the Tourism Development Department, with support from the Embassy of Brunei Darussalam in Tokyo, organised a seminar where 40 agencies attended to share strategies for marketing Brunei’s attractions to Japanese travellers.
Minister of Primary Resources and Tourism Dato Seri Setia Dr Haji Abdul Manaf bin Haji Metussin accompanied by Acting Deputy Permanent Secretary II Noralinda binti Ibrahim attended the seminar.
According to the Tourism Development Department, the seminar saw a presentation on how Japanese travel agencies can better promote Brunei’s unique offerings.
Representatives from Brunei’s travel agencies had the opportunity to pitch offerings to Japanese counterparts before a networking session. – James Kon
PHOTO: TOURISM DEVELOPMENT DEPARTMENT
