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Blackpink’s music video shatters records

SEOUL (ANN/THE KOREA HERALD) – IBlackpink’s music video for “Kill This Love” has amassed a staggering 1.9 billion views on YouTube as of Monday, as reported by their label, YG Entertainment. This milestone not only solidifies the global phenomenon status of the South Korean girl group but also sets a remarkable record within the realm of K-pop.

The quartet, comprising Jennie, Lisa, Jisoo, and Rosé, now stands as the first K-pop artist ever to achieve two music videos with over 1.9 billion views each, with their previous hit “Ddu-du Ddu-du” having paved the way for this extraordinary accomplishment.

Released in April 2019, “Kill This Love” has continued to captivate audiences, securing its place among the top 10 most-viewed music videos in 2023.

The song itself made waves on Billboard’s Hot 100, reaching an impressive No 41 and establishing a record for a K-pop girl group at that time.

The success extended beyond the music video, as the accompanying mini-album, also titled “Kill This Love,” made a remarkable debut on the Billboard 200, claiming the No 24 spot and marking another ground-breaking achievement for a K-pop female band.

Amidst these triumphs, Blackpink’s future remains a topic of anticipation, as the quartet is yet to officially renew their contracts with YG Entertainment. However, a recent appearance at Buckingham Palace, where King Charles bestowed upon them the honorary title of members of the Order of the British Empire, added another prestigious chapter to their illustrious journey.

The quartet’s global impact and recognition continue to soar, reaffirming their position as trailblazers in the world of K-pop.

The foursome are the first K-pop artists ever to have two hits. PHOTO: ANN/THE KOREA HERALD SOURCE
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