Izah Azahari
McDonald’s ‘Best Burger’ was launched in Brunei recently with its burgers, such as Double Cheeseburger, Big Mac and Quarter Pounder with Cheese, ‘remastered’ to have better taste and quality at the speed and value customers expect.
Makan Ceria Sdn Bhd’s Senior Operations Lead Sahrizam bin Haji Samat accompanied by McDonald’s restaurant general managers from Gadong, Jerudong, Lambak and Airport Mall launched an event with social media influencers to sample the remastered burgers and a tour of the kitchen to see the new cooking process.
Makan Ceria Marketing Lead Hafilah Salleh said the company planned for the campaign since 2021, and when launched on December 16 last year, is the fifth market to do so in Asia.
The ‘Best Burger’ features natural ingredients, pure beef patties, fresh preparation and new buns.