James Kon
Porsche Brunei recently launched the Discovering Dreams initiative to encourage youth to believe in the power of dreams, in conjunction with His Majesty Sultan Haji Hassanal Bolkiah Mu’izzaddin Waddaulah ibni Al-Marhum Sultan Haji Omar ‘Ali Saifuddien Sa’adul Khairi Waddien, Sultan and Yang Di-Pertuan of Brunei Darussalam’s 76th birthday celebration.
Inspired by His Majesty’s vision for the country, Brunei Vision 2035, the Discovering Dreams initiative aims to encourage the youth to keep their dreams alive.
Porsche is the brand for those who are driven by dreams, built on Ferry Porsche’s quest to build the sportscar of his dreams – and changing the automotive world ever since. This fervent belief in the power of dreams still defines Porsche today.
Porsche Brunei’s ‘Discovering Dreams’ initiative is a video production featuring national swimmer Muis Ahmad, who followed his childhood dream of becoming an Olympic swimmer.
The video shows a day-in-the-life of Muis as he follows his training routine, while reflecting on his dreams and journey to the Olympics.
Muis’ passion for swimming developed at a young age, starting with swimming lessons at school.
He joined a local swimming club with his parents’ support, making a name for himself at swimming competitions and eventually being selected for the national swimming team. His love for swimming, combined with diligence and perseverance, pushed him to maximise his potential and develop the sport. By bringing Muis into the spotlight, Porsche Brunei seeks to emphasise that with conviction, dreams can be brought to life.
With Brunei Vision 2035’s goals of a dynamic and sustainable economy with highly-educated, skilled and successful citizens, Porsche Brunei wishes to play a role in achieving His Majesty’s ambition by encouraging the youth to realise their potential, while inspiring those around them.
Porsche Brunei also supports His Majesty’s vision of a sustainable, clean and green environment.
The video features the all-electric Porsche Taycan, which has been CO2-neutral in its manufacturing process since it launched in 2019.
The Taycan represents sustainability and conscious living, and a comparable example is shown in the video where Muis meets with a representative from a local resort fully powered by renewable energy.
In their conversation, they discuss sustainability measures and highlight the importance of an environmentally-conscious lifestyle.
Porsche Brunei hopes to continue to instil in the youth belief in the power of dreams, perseverance through challenges and turning dreams into reality.
