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ASEAN health ministries launch guidelines on food marketing

ASEAN member states including Brunei have developed 12 recommendations for regulating the marketing of food and non-alcoholic beverages to protect the future generation.

The Sultanate participated in the virtual launch of the ‘Minimum Standards and Guidelines on Actions to Protect Children from the Harmful Impact of Marketing Food and Non-Alcoholic Beverages in the ASEAN Region’ recently. It was organised by Thailand’s Ministry of Public Health as the lead country of the project and co-lead by the Philippines and Singapore with support from United Nations International Children’s Emergency Fund (UNICEF), World Health Organization (WHO) and Alive & Thrive.

Minister of Health Dato Seri Setia Dr Haji Mohd Isham bin Haji Jaafar in a video message showed his full support for the implementation of the document to protect children from the exposure to the marketing of unhealthy foods and non-alcoholic beverages in the region. He also supported the efforts to create food environments to ensure that children in ASEAN have healthier dietary choices.

Senior Medical Officer from Health Promotion Centre (HPC) at the Ministry of Health Dr Hajah Norol-Ehsan binti Haji Abdul Hamid, Acting Head of HPC Dr Ernina Nisdzarinah binti Haji Abdul Rani and Control Committee members of Code on Responsible Marketing of Foods and Beverages to Children in Brunei Darussalam (CORM) represented Brunei in the meeting.

Minister of Health Dato Seri Setia Dr Haji Mohd Isham bin Haji Jaafar speaks in a recorded message. PHOTO: MOH
ASEAN health ministries’ representatives during the meeting. PHOTO: MOH