Progresif Sdn Bhd raised the bar in their scavenger hunt in the 27th Consumer Fair by introducing a mini augmented reality (AR) scavenger hunt yesterday.
Legislative Council member Yang Berhormat Pehin Orang Kaya Indera Pahlawan Dato Seri Setia Haji Awang Suyoi bin Haji Osman officiated the game.
The fair which continues until June 18 themed ‘Bold & Curious’ features Progresif’s commitment in integrating AR technology into daily life as well as enhancing their customer experience. Progresif’s AR Scavenger Hunt offers an immersive experience, highlighting the expanding applications of AR and igniting curiosity about digital innovation.
“The AR Scavenger Hunt represents our commitment in going beyond products and services. It showcases how AR technology can be utilised in innovative ways to enhance everyday experiences. In an increasingly digitalised world, Progresif recognises the importance of staying ahead when it comes for technology to provide a unique experience to its customers,” said Progresif Chief Executive Officer Hajah Nurul Haniah binti Haji Jaafar.
