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Apple ups subscription prices

CUPERTINO, CALIFORNIA (AP) – Apple Inc is raising the prices for its AppleTV+ streaming and Arcade gaming plans as well as its bundled Apple One service that includes streaming, music and other subscriptions.

Arcade will now cost USD6.99, up from USD4.99. AppleTV+ is now USD9.99, up from USD6.99. Apple News+ will be USD12.99, up from USD9.99 and Apple One will increase to USD19.95 from USD16.95 per month for the individual plan and to USD25.95 from USD22.95 for the family plan. 

Apple One includes subscriptions for Apple Music, TV, Arcade and 200 gigabytes of iCloud storage.

Apple said the price increases will affect the US and “select international markets.”

“Existing subscribers will see these price increases 30 days later, on their next renewal date. We are focused on delivering the best experiences possible for our customers by consistently adding high-quality entertainment, content, and innovative features to our services,” Apple said.

Other streaming services have also been raising their prices, especially for subscription tiers that do not include advertisements. 

Netflix Inc announced earlier this month that it is raising the price for its most expensive streaming service by USD2 to USD23 per month in the US — a 10 per cent increase — and its lowest-priced, ad-free streaming plan to USD12 — another USD2 bump. 

The USD15.50 per month price for Netflix’s most popular streaming option in the US will remain unchanged, as will a USD7 monthly plan that includes intermittent commercials.

The Walt Disney Co, meanwhile, raised the monthly cost of ad-free Disney+ to USD13.99, by roughly 27 per cent and the cost of ad-free Hulu rose by 20 per cent to USD17.99.

File photo of the Apple logo illuminated at a store in the city centre of Munich, Germany, December 16, 2020. Apple Inc is raising the prices for its AppleTV+ streaming and Arcade gaming plans, as well as its bundled Apple One service that includes streaming, music and other subscriptions. PHOTO: AP
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