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AMD likely to offer details on AI chip in challenge to Nvidia

CNA – Advanced Micro Devices is expected to reveal new details about an artificial intelligence (AI) “superchip” that analysts believe will be a strong challenger to Nvidia Corp, whose chips dominate the fast-growing AI market.

AMD Chief Executive Lisa Su will give a keynote address at an event in San Francisco on the company’s strategy in the data centre and AI markets. Analysts expect fresh details about a chip called the MI300, AMD’s most advanced graphics processing unit (GPU), the category of chips that companies like OpenAI use to develop products such as ChatGPT.

Nvidia dominates the AI computing market with 80 per cent to 95 per cent of market share, according to analysts. Last month, Nvidia’s market capitalisation briefly touched USD1 trillion after the company said it expected a jump in revenue after it secured new chip supplies to meet surging demand.

Nvidia has few competitors working at a large scale. While Intel Corp and several startups such as Cerebras Systems and SambaNova Systems have competing products, Nvidia’s biggest sales threat so far is the internal chip efforts at Alphabet Inc’s Google and’s cloud unit, both of which rent their custom chips to outside developers.

A smartphone displays an AMD logo on a computer motherboard. PHOTO: CNA

AMD’s new chip won’t change that right away. Su told investors during an earnings call last month the MI300 will start generating sales in the fourth quarter, but “will be more meaningful in 2024”.

As well, Nvidia’s lead has come not just from its chips, but from more than a decade of providing software tools to AI researchers and learning to anticipate what they will need in chips that take years to design.

Principal analyst at TIRIAS Research Kevin Krewell said AMD will have to catch up on both software and research trends.

“They have to connect with the research community to understand what the market is doing and what they need to do, well ahead of when something becomes important,” Krewell said.