History
The Borneo Bulletin was first published in 1953 as a weekly community newspaper for expatriates working in the Belait District. In 1959, the founders of Borneo Bulletin sold the press and newspaper to the Straits Times of Singapore. At that time the weekly Borneo Bulletin consisted of twelve pages and had a circulation of 3,500 copies.
In 1985, Brunei Darussalam’s first publicly listed company, QAF Brunei, took over part of the shares of Brunei Press Sdn Bhd from the Straits Times. In September 1990, the Borneo Bulletin became a daily newspaper when QAF acquired full ownership of the newspaper. At present, the circulation per issue averages 20,000 copies daily while the Weekend and Sunday editions average 25,000 copies. The Borneo Bulletin is the main source of information on local, regional, and foreign affairs, as well as business news. Detailed stock market reports of the Singapore, Kuala Lumpur, and regional stock exchanges are carried out for the benefit of Bruneian businessmen and investors. In addition to the more serious news, the newspaper carries sports, lifestyle, and leisure pages.
Serving you for more than 50 years
For well over half a century the Borneo Bulletin has held the coveted position of being the most effective mass-market medium in Negara Brunei Darussalam.
Evolving as it did from a modest weekly news-sheet way back in 1953, targeted at an expatriate community in the oil towns of the Belait District, the Borneo Bulletin is the most trusted, most influential, and the foremost print media in the Sultanate today, with a steady growing loyal readership.
Five years later in September 1990, the Borneo Bulletin was turned into a fully-fledged daily newspaper, with QAF acquiring full ownership. The change saw remarkable success and growth leading to current circulations reaching 25,000 copies daily and 30,000 copies for the Weekend edition respectively.
The newspaper remains the main source of information for its readers, providing extensive coverage of local, regional, national and international news.
Typically, the Borneo Bulletin reaches out to thoughtful, discerning young upwardly mobile men and women of Brunei, who make up the future decision-makers, entrepreneurs, and those with high spending power.
Not only does the newspaper deliver information accurately and objectively upholding ethical standards and important traditions, it also endeavors to be acutely inventive, creative, and ever-responsive to current developments and changes.
If it is important to you, it is important to the Borneo Bulletin
That simply conveys the editorial priority of this newspaper in delivering news and information.
Our highly motivated journalists cover every beat at local, national, and regional levels providing accurate and credible content while our global coverage is provided by some of the world’s best services including Associated Press (AP), Agence France Presse (AFP), Deutsche Presse-Agentur (dpa), Asia News Network (ANN), Xinhua, Bernama, Washington Post news wire services. In addition, the paper delivers up-to-the-minute data and details of the regional stock market reports from Singapore and Kuala Lumpur.
This content-rich newspaper has the most compelling product attributes that could deliver a steady reach and reliable demographics to its advertisers.
