Envision the dynamic world of South Korea’s automotive realm. Amidst this bustling landscape, one name radiates as a true trailblazer – Kia.
Setting sail towards the horizon of tomorrow, Kia carries a storied heritage tracing back to 1944. Born from modest beginnings as a bicycle parts manufacturer, it stands as a demonstration to the boundless potential of dreams and unwavering determination.
As Korea’s premier car manufacturer, it has left an indelible mark, producing nearly 1.5 million vehicles across 13 cutting-edge manufacturing plants.
In 2020, Kia embarked on an innovative journey with the unveiling of the Plan S strategy. This ambitious roadmap includes electrifying the fleet with a goal of achieving annual EV sales of 1.6 million units by 2030, alongside the introduction of 15 EV models by 2027.
This bold initiative sets Kia on a path to lead innovation in the automotive industry, embracing electrification, mobility services, connectivity, and autonomy with unwavering determination.
As the sun rose on 2021, Kia ushered in a transformative era with a captivating brand relaunch.
Revealing a sleek new logo and an inspiring rallying cry, “Movement that Inspires”, Kia unveiled a fresh chapter in its compelling narrative, igniting passion and anticipation among enthusiasts worldwide. This ambitious rebranding effort symbolises Kia’s dedication to go beyond traditional vehicle manufacturing, aiming to enhance lives through sustainable mobility solutions deeply connected with customers.
Thus, the transition from “Kia Motors Corporation” to “Kia Corporation” was conceived.
Embedded in Kia’s new brand ethos is the conviction that movement propels human advancement. Whether exploring new horizons or fostering meaningful bonds, Kia endeavours to spark a spirit of curiosity and adventure with each voyage.
SETTING NEW HORIZONS: THAILAND TAKES FLIGHT
The establishment of Kia Sales (Thailand) in January 2024 marks a significant step in Kia’s commitment to broadening the brand’s influence across the Asia Pacific.
Celebrated with a debut at the Bangkok International Motorshow, Kia’s presence was highlighted by an immersive showcase, themed “Windows of Inspiration”, inviting attendees on an evocative exploration of innovation and creativity.
DESIGNING THE FUTURE
In our design philosophy, “opposites united,” we embrace the allure of contrast and innovation, resulting in captivating and distinctive creations. This ethos is vividly reflected in our newest additions, the Kia EV9 and EV5.
The EV9, our flagship all-electric SUV, sets new standards in spacious comfort and innovation with its three-row configuration. On the other hand, the EV5 caters to a younger demographic, offering style and versatility in an authentic SUV experience.
Both models boast dynamic exterior aesthetics, featuring the iconic Tiger face and futuristic star-map headlights, harmoniously paired with interiors designed to evoke a sense of warmth and unity.
At the core of the EV9 and EV5 lies the revolutionary E-GMP platform, renowned for its advanced fast charging capabilities. Owners can recharge up to 80 per cent of the battery in a mere 27 minutes, ensuring seamless journeys.
Additionally, our Integrated Charging Control Unit, equipped with Vehicle-to-load (V2L) functionality, allows users to power a variety of devices, enriching the on-road experience for families and professionals alike.
TECH-FORWARD
Beyond its eco-friendly attributes, the Kia EV line-up epitomises our dedication to innovation and excellence.
Pioneering features like Remote Smart Parking Assist 2 and Connected Car Navigation Cockpit (CCNC) redefine convenience and connectivity, seamlessly integrating digital services with continuous upgrades via Over-The-Air (OTA) updates.
The globally acclaimed Kia EV9 has garnered prestigious accolades including Green Car Reports’ “Best Car to Buy 2024” and the title of North American Utility Vehicle of the Year 2024. These honours underscore Kia’s relentless pursuit of excellence and innovation in the electric SUV segment.
At Kia, sustainability isn’t merely a trend – it’s ingrained in our ethos. With the EV9 and EV5, we’ve incorporated recyclable materials into the interior, reflecting our dedication to becoming a Sustainable Mobility Solutions Provider. Looking forward, Kia remains steadfast in our commitment to advancing innovation in the EV sector. With the upcoming launch of the EV3 and EV4, we’re driving progress forward, encouraging users to embrace sustainable mobility with enthusiasm and assurance.
DRIVING TOWARDS SUSTAINABILITY
At Kia, sustainability isn’t merely a trend – it’s ingrained in our ethos. With the EV9 and EV5, we’ve incorporated recyclable materials into the interior, reflecting our dedication to becoming a Sustainable Mobility Solutions Provider.
Looking forward, Kia remains steadfast in our commitment to advancing innovation in the EV sector. With the upcoming launch of the EV3 and EV4, we’re driving progress forward, encouraging users to embrace sustainable mobility with enthusiasm and assurance.
Although specifications may vary in different markets, know that Kia’s voyage is propelled by optimism, innovation, and an unwavering dedication to crafting a future where mobility is limitless. Come aboard as we embark on this thrilling journey towards a brighter, more sustainable tomorrow.
As Grand Motors looks to the future, local customers can anticipate an exciting array of developments, reflecting Kia’s commitment to shaping the next generation of driving experiences.
