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Enterprise

Page 20

Borneo Bulletin, Monday July 15, 2019

FACEBOOKmay be close to putting a Federal Trade

Commission (FTC) investigation behind it. But it

faces a variety of other probes in Europe and the

United States (US), some of which could present it

with even bigger headaches.

While the USD5 billion fine from the FTC, which

Facebook has been expecting, is by far the largest

the agency has levied on a technology company,

the real worries for Facebook — and its investors

and the companies that use it to advertise on its

service — are the other restrictions and government

oversight that might come with it.

This goes for the other investigations as well,

which span the globe from the European Union

(EU), Germany, and Belgium to New York, Canada

and elsewhere.

“This fine signals that regulators are ratcheting

up the pressure,” said Dimitri Sirota, CEO of BigID,

a business data privacy company, in an email.

He said that the FTC action, together with recent

European fines on British Airways and Marriott,

shows that regulators around the world are getting

bolder in cracking down on data privacy violations.

Facebook may think the fine is easily affordable, he

said, but it hurts its image and trustworthiness.

Beyond the regulatory investigations, Cowen

analyst John Blackledge noted that Facebook and

other big companies also face broader antitrust

concerns.

Facebook has enjoyed more than a decade of

unfettered growth as Silicon Valley’s golden child,

trusted to regulate itself and keep its 2.4 billion

users’ interests at heart.

Then came Russian meddling in the 2016

elections, fake news and the Cambridge

Analytica scandal, in which a political data mining

firm affiliated with the 2016 presidential campaign

of DonaldTrump improperly accessed thepersonal

data of as many as 87 million users.

Regulators, mainly in Europe but also in the US,

perked up. And now Facebook faces the prospect

of not only billions more in fines, but additional

restrictions on its business.

Irish Data Protection Commission

Ireland’s data regulator has launched an

investigation of Facebook over the Cambridge

Analytica data leak last year. At issue is whether

the company complied with strict European

regulations that went into effect in May 2018

covering data protection. Under the new rules,

companies could be hit with fines equal to four per

cent of annual global turnover for the most serious

violations.

The probe could potentially cost Facebook

more than USD2.3 billion in fines based on its 2018

revenue, or more if it makes more money this year,

which is all but certain. The commission, which

handles online data regulation for the EU, has

nearly a dozen open investigations on Facebook

that include its subsidiaries WhatsApp and

Instagram. Facebook said it is cooperating with the

investigations.

US Housing and Urban Development

The US government charged Facebook with

high-tech housing discrimination in March for

allegedly allowing landlords and real estate

brokers to systematically exclude groups including

immigrants and minorities from seeing ads for

houses and apartments.

The civil charges filed by the Department of

Housing and Urban Development (HUD) could cost

the social network millions of dollars in penalties.

More importantly, they’re already affecting the

company’s business model — its ability to target

FTC fine doesn’t spell

closure for Facebook

ads with near-surgical precision.

By its nature, this sort of targetting

excludes some people and includes

others. And that’s not always legal.

The charges came despite changes

Facebook announced just a week

earlier to its ad targetting system.

The company had agreed to overhaul

its targetting system and abandon

some of the practices singled out by

HUD to prevent discrimination, not

just in housing listings but in credit

and employment ads as well. The

move was part of a settlement with

the American Civil Liberties Union

and other activists. But HUD did not

join the settlement. Facebook said

it continues to work with civil rights

experts on the issues.

Canada’s privacy czar

In more fallout from Cambridge

Analytica, Canada’s privacy head

announced in April that he is taking

Facebook to court after finding

that lax privacy practices allowed

personal information to be used for

political purposes.

A joint report from privacy

commissioner Daniel Therrien and

his British Columbia counterpart

said major shortcomings were

uncovered in Facebook’s procedures.

It called for stronger laws to protect

Canadians. Facebook said it is taking

the investigation seriously.

United Kingdom (UK),

Belgium, Germany

In October, British regulators

slapped Facebook with a fine of

500,000 pounds (USD644,000) —

the maximum possible — for failing

to protect the privacy of its users in

the Cambridge Analytica scandal.

The company said it is appealing the

fine, so the matter is still, technically,

unresolved.

The Belgian Data Protection

Authority and Germany’s Federal

Cartel office are also looking into

Facebook’s data collection practices.

Washington DC,

State Attorneys General

If the federal investigations

were not enough, Facebook also

faces local government bodies.

Attorneys general for Washington,

DC, and California are looking into

Cambridge Analytica, while the New

York attorney general is investigating

the

company’s

unauthorised

collection of 1.5 million users’

contact lists. Facebook said that

it is working with the New York

attorney general’s office and that the

collection was unintentional. It also

said it is cooperating with the other

attorneys general in their probes.

FBI, SEC

Though the scope of their

involvement

with

the

FTC

investigation is unclear, Facebook

has confirmed that it has received

questions from the FBI and the

Securities andExchangeCommission

over Cambridge Analytica and that it

is cooperating with the inquiry.

- AP

Facebook logo on Nasdaq MarketSite screen, in New York’s Times Square

BEIJING (Xinhua) - China will

introduce more measures to address

the shortage of capital, land and

human resources in the development

of rural industries.

The decision was made at a

national meeting on rural industry

revitalisation held in Yangzhou, east

China’s Jiangsu Province.

The boom of industries in

rural areas is fundamental to

rural vitalisation, said China’s Vice

Agriculture andRural AffairsMinister

Yu Xinrong.

In 2018, operating revenue

of China’s agricultural product

processing industry reached CNY14.9

trillion (about USD2.17 trillion), while

rural tourism reported revenue of

over CNY800 billion.

Local authorities are required to

provide more support for land use

of rural industries when making

annual land utilisation plans, Yu

said.

Financial institutions at the county

level should promote local rural

industries with deposits received,

and are encouraged to set up rural

industrial development funds tomeet

the capital demand for industrial

development, according to Yu.

Farmer

training

should

be

strengthened and vocational colleges

are supported to expand enrollment

in rural areas, he added.

BEIJING (Xinhua) - China’s mobile

phone shipments decreased 6.3

per cent to 34.31 million units in

June, according to a report by the

China Academy of Information

and Communications Technology

(CAICT).

Total

shipments

during

the

January-June period reached 186

million units, down 5.1 per cent

from the same period last year, said

CAICT, a research institute under the

Ministry of Industry and Information

Technology.

The mobile phone market is now

in a transitional period from 4G to

5G, as the first 5G phone model was

launched in market last month, the

report said.

Shipment of 4G phones accounted

for 96.9per cent of the total shipments

in June at 33.26 million, down 5.2 per

cent year on year.

Meanwhile, smartphone shipments

dropped five per cent year on year

to 33.22 million units, accounting for

96.8 per cent of the gross shipments

last month, CAICT said.

China unveils measures to

boost rural industries resource

China’s mobile phone

shipment down 6.3pc in June

AP