Fans of ZUS Coffee can now rejoice as the much-anticipated cafe has officially opened its doors in Brunei. Located in Setia Point, the new outlet aims to redefine the local coffee culture by offering exceptional and affordable coffee with a modern twist.
“Brunei’s coffee scene is exploding,” says a ZUS Coffee representative. “The local coffee scene here is vibrant and full of potential. We’re thrilled to finally introduce the coffee experience in the ZUS way to this beautiful country. Our mission is simple: to make specialty coffee not a luxury but as a daily necessity”.
ZUS Coffee’s arrival marks a significant milestone for the brand, which has rapidly grown from its roots in Malaysia to over 600 outlets across Southeast Asia, including the Philippines and Singapore. Known for its bold mission of accessibility, the brand’s tagline, ‘A Necessity, not a Luxury’, underscores its commitment to breaking down barriers in the specialty coffee market.
The new Brunei outlet carries the hallmarks of what has made ZUS Coffee a household name across the region. Their signature drinks, like the No 1 Selling Spanish Latte and the indulgent creamy Buttercreme series, have already won over millions of coffee lovers. Adding a dash of creativity to the menu, options like the Watermelon Latte and CEO Latte promise to intrigue local taste buds while catering to both adventurous drinkers and caffeine purists.
“We’re not just about coffee,” adds the representative.
“We’re about redefining the way you enjoy your daily cup of coffee, whether it’s the first sip of a perfectly brewed latte or the joy of customising the drinks exactly the way you like it.”
Beyond its diverse menu, ZUS Coffee is bringing a tech-driven approach to Brunei’s coffee scene. The ZUS mobile app allows customers to pre-order, customise their drinks, and even have their coffee delivered. With over 4.9 million downloads globally, the app has redefined the coffee experience for modern, on-the-go lifestyles, and definitely skipping the waiting line.
Despite its rapid expansion, ZUS Coffee prides itself on staying grounded in local culture and community. ZUS Coffee’s Brunei first outlet is no exception. From hiring to training local baristas, this has brought employment opportunities for the local communities. ZUS also aims to create a welcoming space where quality coffee meets cultural connection through tailoring offerings that resonate with the local palate.
“We believe coffee is more than just a drink – it’s a bridge,” says the spokesperson. “It brings people together, sparks conversations, and fuels creativity. That’s the spirit we want to foster in Brunei.”
The opening has already stirred excitement among local foodies and coffee enthusiasts. Social media channels are abuzz with glimpses of the stylish new cafe, glowing reviews of its signature drinks, and updates on the loyalty programme, which rewards customers with points and exclusive perks. “I’ve been waiting for ZUS Coffee to come here ever since I tried it in Malaysia,” says a local coffee fan. “It’s exciting to finally have ZUS in Brunei. Their drinks are so unique, and the quality is unbeatable for the price.” – Izah Azahari
