MINNEAPOLIS (AP) – Entering the year-old workspace ModernWell feels like coming into a comfortable spa. Clean lines give way to cozy touches like footstools covered with faux fur and a roaring fire surrounded by comfortable armchairs. Women type away on laptops at tables scattered throughout.
There is not a man in sight.
ModernWell is one of a growing number of women-only and women-focussed workspaces around the country. While many predate the #MeToo movement, their growth has been interlinked with it as it put combating workplace harassment on the national agenda. They’re also tapping into a desire among many women to build a community and supportive environment at work that’s different from a stereotypical corporate workplace culture.
The spaces provide more than just desks and a coffee machine. They offer programmes like high-profile speakers or yoga classes, and a chance to build a social and business network with like-minded women. It’s like WeWork, minus the tech bro atmosphere.
“I think women, especially, are craving safe spaces where they can go and be inspired and do really important work without interruption, and without being reminded of all that, too. There’s literally no risk that somebody’s going to sexually harass me here,” said Renee Powers, a ModernWell member who founded her business, Feminist Book Club, in the space.
The biggest player is The Wing, which opened in 2016 in New York and has been expanding rapidly across the country. Its San Francisco location opened in October with a nod to the #MeToo movement, naming a conference room after Christine Blasey Ford, who testified before Congress that Supreme Court nominee Brett Kavanaugh had assaulted her in high school. Kavanaugh denied the allegation and was confirmed to the court. Membership to use one location costs USD2,350 annually, and the company now has more than 6,000 members, spokeswoman Zara Rahim said.
Most of the spaces allow men, but some do not. The Wing was sued by a Washington, DC man who alleged discrimination. Its board soon after approved a membership policy providing that an applicant’s gender identity would not be considered, a development first reported by Insider. Rahim said the policy was being developed before the lawsuit and was unrelated to it. The Wing is also under investigation by the New York City Commission on Human Rights for gender-based discrimination. The Wing said it is working with the commission.
Another fast-growing space is The Riveter, with five locations in Seattle and Los Angeles and plans to open in Austin, Texas, in March. About 20 per cent of its members are building venture-scale startups, but the majority are small businesses with just a few employees, or people who work on their own such as lawyers or real estate agents, founder and CEO Amy Nelson said. It ranges from USD99 to hundreds of dollars monthly.
About one-quarter of The Riveter’s 2,000 members are men, Nelson said, but the difference is that “out of the gate we’re putting women first”.
“I think that we’re seeing a societal shift that isn’t going to go away,” she said. “Women’s voices are being heard.”
The space has brought in high-profile speakers such as Sheryl Sandberg and offers activities such as office hours with a venture capital firm and seminars on digital mindfulness or wellness. That kind of programming sets the spaces apart from more general ones, said Steve King of Emergent Research, who studies the future of work and the rise of the independent workforce.
ModernWell founder Julie Burton, an author and wellness instructor, teaches yoga at her space, which also offers events such as a class on women’s memoir writing. Burton said her space grew out of a writing group she co-founded in 2015, which coincidentally was women-only. After the 2016 presidential election, she said many women she knew were upset and she felt galvanised to build a business to help women support each other and empower themselves.
“Whether you are out marching or not marching, I felt we had work to do, and I wanted to be part of the work,” she said.