Workshop focusses on understanding e-commerce

Izah Azahari

Baiduri Bank, in partnership with DARe (Darussalam Enterprise), has been organising a series of skills training workshops for Brunei’s local entrepreneurs as a component of the Industry Business Academy (IBA).

Following the success of the inaugural workshop in April, followed by the second workshop in August, the third workshop was held yesterday on the topic of e-commerce conducted by founder and Principal Trainer of ClickAcademy Asia Eu Gene Ang.

Course participant Elina Zin of Bloom Project said that the workshop gave her confidence and motivation to elevate her website into an e-commerce site as the workshop introduced strategies and shared free tools and resources.

The workshop yesterday focussed on helping small and medium enterprises (SMEs) understand key components in e-commerce and relevant tools and guiding them in their decision to invest in e-commerce.

Chief Executive Officer (CEO) of Baiduri Bank Ti Eng Hui said, “Our objective for this series has been to enable growth for local SMEs which we believe can be achieved by empowering them through education.”

DARe launched the IBA in July 2016 as an integral component of the Micro small and medium enterprise (MSME) development programme to provide knowledge for aspiring or seasoned entrepreneurs who need to start, grow and export a business. Offering programmes focussed on business plan writing, financial literacy and related topics, the IBA has played a pivotal role in developing the local MSMEs in Brunei.

The partnership between Baiduri Bank and DARe aimed to implement a series of skills training workshops to complement existing training programmes offered by IBA, providing a more comprehensive, well-rounded training curriculum to local entrepreneurs, empowering them to achieve success in their business venture.

Course participants during the workshop. PHOTO: BAIDURI BANK