Watch this space: Urban Bites looks to gain traction

James Kon

Food trucks selling iftar meals are now available in the open space area near the Baiduri Bank headquarters, with the launch of the ‘Urban Bites by Baiduri’ initiative yesterday.

Vendors from Moonlight Kitchen, Casbah London Kebab and Bandar Bus will serve customers from 1pm to 7pm throughout Ramadhan.

Minister of Home Affairs Pehin Orang Kaya Seri Kerna Dato Seri Setia (Dr) Haji Awang Abu Bakar bin Haji Apong officially launched the initiative.

Baiduri Bank CEO Ti Eng Hui said Urban Bites aims to promote local entrepreneurship, in support of the national agenda. “We developed this initiative to provide a platform for food truck vendors to run their businesses during the month of Ramadhan, while utilising the strategic open space facing our headquarters,” he said.

“Providing platforms such as Urban Bites is in line with Baiduri Bank’s corporate social responsibility (CSR) initiatives, one of which is aimed at supporting and empowering  local businesses.

Food trucks selling iftar meals are now available in the open space area near the Baiduri Bank headquarters, with the launch of the ‘Urban Bites by Baiduri’ initiative yesterday. Photo shows Minister of Home Affairs Pehin Orang Kaya Seri Kerna Dato Seri Setia (Dr) Haji Awang Abu Bakar bin Haji Apong and Baiduri Bank CEO Ti Eng Hui browsing an assortment of food items on display.
Minister of Home Affairs Pehin Orang Kaya Seri Kerna Dato Seri Setia (Dr) Haji Awang Abu Bakar bin Haji Apong and Baiduri Bank CEO Ti Eng Hui cutting the ribbon. PHOTOS: JAMES KON
Pehin Orang Kaya Seri Kerna Dato Seri Setia (Dr) Haji Awang Abu Bakar chats with a vendor while Baiduri Bank CEO looks on

“Additionally, since these food trucks are self-sufficient and use less energy, compared to traditional brick-and-mortar stores, the initiative is also in line with our commitment to environmental sustainability.

“Depending on how well the initiative is received by the public during the month of Ramadhan, Urban Bites could transition to an initiative held throughout the year.

“Over time, we hope ‘Urban Bites’ will be warmly received by the public, so that more ‘Made in Brunei’ franchises can utilise the space, too.

“We also hope it would inspire other budding entrepreneurs to use this platform and opportunity to gain experience, and venture into their own food businesses.”