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Vietnamese lychee promoted in Bangkok

ANN/VIETNAM NEWS – Vietnam’s Central Retail launched the “Vietnamese Lychee Promotion Event” in Bangkok, Thailand on Friday. The event seeks to introduce Thai consumers to high-quality lychees from Vietnam that are in-season, certified with GlobalGAP and geographical indication labels.

Vietnamese Ambassador to Thailand Pham Viet Hung highlighted the importance of such events in promoting Vietnamese exports and strengthening trade ties between Vietnam and Thailand, with a bilateral trade goal of USD25 billion by 2025.

Executive Vice President of Central Group Jariya Chirathivat emphasised Tops’ commitment to sourcing top-quality products globally, noting that this is the seventh consecutive year Tops has promoted Vietnamese lychees in Thailand.

The event runs from mid-June to early July at 32 Tops Food Hall and Tops Market stores across Thailand.

Due to challenging weather, Bac Giang Province’s lychee production is expected to reduce by 30 per cent compared to last year’s output. Despite that, Central Retail has maintained competitive prices to boost consumer support.

Lychees are offered at a promotional price of THB299 (USD8.16) per kilo, down from THB399 per kilo.

Vice President Paul Le of Central Retail in Vietnam expressed confidence in the export potential of Vietnamese lychees, thanks to improved cold storage and packaging techniques.

“With increasingly improved cold storage and packaging management, we believe Vietnamese lychees will soon be exported to many countries worldwide,” he said.

“In the Thai market alone, Central Retail has successfully exported to Thailand continuously since 2017. Thai people now often wait for Vietnamese lychees in season to enjoy the world’s best quality lychees”.

PHOTO: ENVATO
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