SAN FRANCISCO (AFP) – Twitter said on Thursday it plans to offer a subscription service in which users would pay for special content from high-profile accounts, part of an economic model to diversify its revenue.
The globally popular social media platform announced the potential new Super Follows service at its annual investor meeting, as it searches for new revenue streams beyond targeted advertising.
“Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivise them to continue creating content that their audience loves,” a Twitter spokesperson told AFP.
Top Twitter executives discussed Super Follows while outlining goals and plans for the near future during the streamed presentation.
“We are examining and rethinking the incentives of our service – the behaviours that our product features encourage and discourage as people participate in conversation on Twitter,” the spokesperson said.