Travel agents from Hong Kong were impressed with the country’s wildlife and landscapes, such as Luagan Lalak following a familiarisation trip to the Sultanate recently.
The trip, organised by the Tourism Development Department in collaboration with key tourism stakeholders, including the national airline and travel agents, aimed at showcasing Brunei’s diverse cultural, natural, and adventure-filled attractions.
The agents participated in a variety of activities during the four-day trip that highlighted the nation’s cultural heritage and natural scenery.
The highlights included the Tutong Cultural and Heritage Tour, offering an in-depth exploration of local traditions, wildlife and fireflies river cruise.
The group also took part in an Organic Farm Tour, where they engaged in hands-on organic farming and seasonal fruit harvesting.
The agents conducted inspections of several hotels to evaluate their quality and suitability for clients and enjoyed a round at the newly refurbished The Empire Brunei’s golf course.
The visit concluded with a networking session with the Tourism Development Department officials, where the agents shared feedback and discussed future collaboration opportunities.
The dialogue laid the foundation for stronger partnerships and insights into upcoming promotional initiatives.
After completing the visit, the agents proceeded to Kota Kinabalu, Sabah, to continue their familiarisation trip. The dual-destination concept has garnered increasing interest among international travellers, who are seeking diverse, enriching travel experiences in Borneo.
Several agents mentioned that Brunei is already featured in their travel portfolios, with plans to promote it as an extended layover or transit destination. They expressed keen interest in positioning Brunei as a primary destination and a stopover en route to other major locations, including Dubai.
The familiarisation trip highlights the Tourism Development Department’s dedication in enhancing Brunei’s presence in key markets and reinforcing its reputation as a distinctive and fulfilling travel destination. – James Kon
