AP & AFP – Alessandro Michele has long seen an affinity between Gucci’s stripes and adidas’ stripes – but whenever he tried to experiment, alarm bells went off. So, he made it official, with an actual collaboration between Gucci and adidas.
Michele said the collaboration was “his longtime hidden desire”. “Stripes and lines are incredible symbols,” the Gucci creative director said.
The collaboration included men’s suits in track-worthy shades of royal blue and purple with the adidas stripes down the sleeves and trousers and Gucci written under sports brand’s trefoil. The choices for her were manifold, from a dual-brand corset over an athletic style dress, jogging suits made out of pretty patterned knitwear, paired with heels and not sneakers; or a stunning Victorian-inspired white dress with a full skirt and fully ruffled.
Headgear includes swimming caps with the adidas logo, and double-billed baseball caps allowing each brand to share prime real estate. The trefoil also appeared on big travel bags, and as a print on trousers. “It is an experiment that can seem easy to some, but it was extremely strong,” Michele aid.