| Danial Norjidi |
STRATEGIES for Temburong, known as Brunei’s Green Jewel, to be designated as a UNESCO World Heritage site was one of the topics discussed during a seminar entitled ‘A Tourism Promotion Strategy’ at the Design and Technology Building in Anggerek Desa yesterday.
Other topics of discussion under the seminar’s agenda included to get lessons from Korea; creating awareness on new emerging technologies (ie digital twin, tracing technologies, and others) and business models surrounding environmentally-friendly tourism; financing approaches for public-private partnership (PPP) and inward foreign direct investment from Korea; identifying new potential businesses suitable and implementable for Brunei with more outcomes and less effort in accordance with the principle of selection and concentration; and promoting business exchanges between Brunei Darussalam and Korea, enhancing cooperative businesses and facilitating joint ventures between the two countries.
Speakers comprising experts and key stakeholders from selected Korean companies and government agencies in the field of tourism convened for the Brunei-Korea joint economic cooperation sharing best practices and success stories in tourism investment in Korea, while also exploring investment opportunities in the tourism industry.
The seminar, organised by the Ministry of Primary Resources and Tourism in collaboration with the Embassy of the Republic of Korea in Brunei Darussalam, the Brunei Economic Development Board (BEDB) and DARe (Darussalam Enterprise), had a number of objectives, one of which is to share knowledge on tourism industry development and promotion in Brunei, with particular emphasis on the Temburong District, through reinforcing natural preservation of rainforest zones in Brunei Darussalam.
Four companies from Korea participated in the seminar to explore investment opportunities in the tourism industry and share best practices in tourism investment in Korea. Presentations were also delivered by the Tourism Development Department and the BEDB.
“This would not have been possible without the support of Professor Luqman Hwang Bo who initiated the idea of having this seminar here in Brunei,” said Minister of Primary Resources and Tourism Dato Seri Setia Awang Haji Ali bin Haji Apong, the guest of honour who thanked Professor Luqman Hwang Bo for organising the event.
He also thanked the Korean Embassy of the Republic of Korea, BEDB and DARe for their support in organising the seminar.
“We have an opportunity before us to learn from some of the best experts in this field and it is our sincere wish that your work and your business will reap maximum benefit from your participation in this seminar,” the minister said.
Ambassador of the Republic of Korea to Brunei Darussalam Yoon Hyun-bong thanked all speakers at the seminar for their commitment to sharing their knowledge and experience, particularly those from the National Institute of Ecology of the Republic of Korea, Samsung Everland, MBC Arts, and Smart Company Exhibition Culture.
“Until now, the economic cooperation between Brunei and Korea is dominated by oil and gas, machineries such as automobiles, and smartphones, among other areas,” she said.
“I believe it is about time for both our countries to work together and try to diversify the economy.
“For the past few years, my embassy had prepared seminars focussing on subjects that strengthen practical cooperation between our two countries which have resulted in a very positive and fruitful progress.”
The ambassador highlighted that direct flights between Brunei and Korea have boosted tourism between the two countries, and there has been an increase in people-to-people exchanges since the flights were increased to three times a week last August.
“In addition to the exchanges, people in both countries understand each other’s culture and economic climate, thus making it feasible for them to promote new businesses,” the Korean ambassador said.
“After having discussions with officials from the Ministry of Primary Resources and Tourism, we both agreed to hold this seminar. Through this seminar, we share our experience in promoting tourism in Korea to promote tourism in Brunei.
“I hope this seminar will further deepen the practical cooperation and friendship between Brunei and Korea.”
Also present were Korean Community Chairman Lee Chang Nam, permanent secretaries, deputy permanent secretaries and senior officials from various government agencies, the CEO of BEDB, as well as other invited participants.