SEOUL (AFP) – A South Korean court ordered a local promoter yesterday to compensate fans for Cristiano Ronaldo’s no-show at a friendly match in Seoul last year.
The Juventus star stayed on the bench throughout a 3-3 draw with a K-League all-stars team at the Seoul World Cup Stadium last July, despite rounds of appeals from a sell-out crowd of 65,000.
Match promoter The Fasta had run adverts heavily featuring the Portuguese striker.
Tickets – priced from KRW30,000-400,000 – sold out in less than three minutes, with many eager to see the 34-year-old superstar in action.
Two fans sued The Fasta, accusing it of false advertising, and the Incheon District Court ruled the promoter should pay them KRW371,000 each, the South’s Yonhap news agency reported.
No order was made against Ronaldo or his club.
South Korean fans’ frustration has led to the coining of an online phrase, “acting like Ronaldo”, to criticise someone who only seeks benefits without fulfilling promised action.