TOKYO (AFP) – Sony is teaming up with automaker Honda to start a new company that will develop and sell electric vehicles, the electronics giant said yesterday, its latest step into the rapidly growing sector.
Major global carmakers are increasingly prioritising electric and hybrid vehicles as concern about climate change grows.
Sony’s news comes on the heels of a January unveiling of a new prototype, its Vision-S electric vehicle, and the announcement that its new subsidiary Sony Mobility will explore jumping into the sector.
Sony Group said in a statement yesterday that the two Japanese names hope to establish their firm by the end of this year, calling it “a strategic alliance”.
“This alliance aims… to realise a new generation of mobility and services that are closely aligned with users and the environment,” Sony said in a statement.