| Lyna Mohamad |
CIMB Group Holdings Berhad (CIMB) organised a briefing on its ‘3D Conquest’ (Data, Digital and Disruption) at Kolej International Graduate Studies (KIGS) yesterday.
The competition aims to identify and attract ASEAN’s top creative, young digital talent with an agile and entrepreneurial mindset and is open to all tertiary students. The hackathon style event runs on three tracks – Data Science, FinTech and Coding.
The Data Science track challenges students to build predictive models and segmentation frameworks that target revenue and profitability, FintTech requires students to reimagine banking solutions while Coding focusses on improving the mobile payments space.
The competition, organised in collaboration with DARe (Darussalam Enterprise) and Progresif Cellular Sdn Bhd, encourages participation from local universities and higher learning institutions. Teams from Brunei will compete to advance to the grand finale in Kuala Lumpur in January 2019.
Regional winners will gain exposure through a trip to Silicon Valley and over USD120,000 for the ASEAN-wide competition.
“As a leading ASEAN universal bank, we remain committed to developing talent across the region. This inaugural competition is one of many ways through which CIMB exposes ASEAN youth to the vast opportunities presented by the Fourth Industrial Revolution,” said Group Chief People Officer of CIMB Dato’ Hamidah Naziadin.
He added that they foresee a future where customers can choose to co-create products and services that are perfectly tailored to their circumstances, through tools powered by data analytics and artificial intelligence adding that this is why the Group’s next growth phase, premised on people, customers and sustainability will have a digital basis.
“We strongly believe that through this competition, together with various initiatives including CIMB’s 3D Academy, and HR development tools where a total of RM111 million will be spent to equip our staff digitally, CIMB will be in good stead to reshape its DNA to become a data-first organisation,” added Dato’ Hamidah.
The CIMB 3D Conquest is supported by the Ministry of Education Malaysia, Malaysia Digital Economy Corporation (MDEC) and Big Community.