Showcase gathers Halal sector players under one roof

Danial Norjidi

The Brunei Halal Showcase 2019 (BruHAS 2019) was launched at Bridex Hall 2 in Jerudong yesterday by Minister of Energy, Manpower and Industry Dato Seri Setia Dr Awang Haji Mat Suny bin Haji Mohd Hussein.

Launched together with the 4th International Seminar on Halalan Thayyiban Products and Services (SAPPHAT IV), the showcase brings together businesses, government officials, private sector representatives, academia and international traders in the Halal sectors.

BruHAS 2019 is being held from November 11-15 and organised by the Ministry of Energy, Manpower and Industry (MEMI) in collaboration with Universiti Islam Sultan Sharif Ali (UNISSA) and its strategic partners including the Ministry of Religious Affairs (MoRA), the Ministry of Primary Resources and Tourism (MPRT) and the Ministry of Health (MoH).

The event is supported by DARe (Darussalam Enterprise) and Laksamana College of Business (LCB).

Deputy State Mufti Dato Seri Setia Dr Haji Japar bin Haji Mat Dain @ Maidin, Deputy Minister of Energy, Manpower and Industry Dato Seri Paduka Awang Haji Matsatejo bin Sokiaw, Rector of UNISSA Dr Haji Norarfan bin Haji Zainal, permanent secretaries and deputy permanent secretaries at the MEMI; as well as foreign dignitaries and senior officials were also present.

The launching ceremony began with welcoming remarks from the Minister of Energy, Manpower and Industry, who later launched the BruHAS 2019.

A keynote presentation on ‘Enhancing the sustainability of Halal hubs: the contribution of Fatwa from the State Mufti of Brunei Darussalam’ was delivered by the Deputy State Mufti.

According to a press release, BruHAS 2019 is a part of the collaborative efforts of MEMI and UNISSA to provide awareness on the development of the Halal industry and its contribution to the nation’s economy.

Minister of Energy, Manpower and Industry Dato Seri Setia Dr Awang Haji Mat Suny bin Haji Mohd Hussein participates in a cooking demonstration during a tour of a booth at the Brunei Halal Showcase 2019. PHOTO: MUIZ MATDANI

It aims to link players in the Halal sector, including relevant government agencies, industry players, academia and entrepreneurs by sharing the latest academic findings and industry’s best practices while providing a platform for Halal industry entrepreneurs to showcase Halal products and services.

Concurrent events will also be conducted during BruHAS 2019, namely the BruHAS Halal Expo, SAPPHAT IV, a Business Matching session and the BruHAS Halal Clinic.

SAPPHAT IV will bring together local and international academia, government agencies and industry players.

Jointly organised by MEMI and UNISSA, the seminar is being held from November 11-12 and features a series of talk and research findings by local and international academia on Halalan Thayyiban and its applications in the Halal industry.

Among its objectives is to provide academic awareness on the existing research and latest developments on the Halalan Thayyiban concept in compliance with Syariah law and regulations. The seminar also featured a forum entitled ‘Enhancing Halal Hub Sustainability through Halalan Thayyiban Products and Services’.

A matching session organised by MEMI in collaboration with DARe continues today. The session serves as a platform for micro, small and medium enterprises (MSMEs) to connect with the local and regional Halal industry players.

Meanwhile, the BruHAS 2019 expo is open to the public until today from 5pm-10pm and on November 13-15 from 10am-10pm. On November 15, the expo will be closed for Friday prayers and will resume from 2pm to 10pm.

The expo is being participated by Halal industry players, SMEs and MSMEs, comprising local and international companies from the food industry, pharmaceutical, cosmetics, personal care, modest fashion, household products and Halal service providers.

The BruHAS Halal Clinic will be held on November 14 from 10am-5pm. The clinic is an open and interactive session for the public to enquire and seek advice on subjects related to Halal certificate and permit applications, guidelines and standards, Halal investments and analysis.