Sharp Electronics Malaysia Sdn Bhd (SHARP), extended its 8K ecosystem to benefit Malaysia’s tourism aspirations. In the spirit of Visit Malaysia 2020, SHARP and Tourism Malaysia unveiled their production titled ‘Truly Aquos 8K, Truly Asia Malaysia’ to captivate tourists across SHARP’s network.
The ‘Truly Aquos 8K, Truly Asia Malaysia’ videos were unveiled at Pavilion, Kuala Lumpur, and witnessed by the Secretary General of Ministry of Tourism, Arts and Culture Dato’ Dr Noor Zari bin Hamat.
Speaking at the unveiling, SHARP Deputy Chief Executive Officer of ASEAN and Managing Director Robert Wu said, “SHARP is thrilled to promote Malaysia to the world through this creative collaboration with Tourism Malaysia. Malaysia has beautiful rainforests, friendly people, unique architecture and charming islands. What sets the ‘Truly Aquos 8K, Truly Asia Malaysia’ production apart is the presence of our 8K technology.
“SHARP is happy to support Tourism Malaysia and complement their efforts to boost interest among holidaymakers, especially potential travellers who are also customers across our global SHARP network.” The production team created two videos, with a duration of two minutes each, themed ‘Amazing’ and ‘Diversity’ to represent Malaysia. The process took 240 hours within 20 days in production and 16 days in post-production.
SHARP and Tourism Malaysia engaged established award-winning Malaysian film and content house Chilli Pepper Films to spearhead the ‘Truly Aquos 8K, Truly Asia Malaysia’ production. Together with globally acclaimed commercial director Mark Toia and New York-based nature cinematographer and director of photography Cameron Michael, the team breathed life into the ‘Amazing’ and ‘Diverse’ videos. The production team has become the first to shoot an 8K video in Malaysia.
The creative vision and execution coupled with state-of-the-art 8K video quality of the ‘Amazing’ video attracted global recognition at the Asia Destination Film Awards 2020 in Bangkok in January this year. The video took home the award in the Tourism Board category.
The videos are the result of a Memorandum of Joint Collaboration Partnership signed by SHARP and Tourism Malaysia in 2019 aimed at boosting promotion of the Visit Truly Asia Malaysia 2020 campaign.