Seminar focusses on innovation in Halal sector

|     Danial Norjidi     |

THE Third International Seminar on Halalan Thayyiban Products and Services (SAPPHAT III) 2018 began yesterday, carrying the theme, ‘Strengthening Halalan Thayyiban Industry in Safeguarding National Insights.’

The two-day event is taking place at the International Convention Centre (ICC), co-organised by the Faculty of Syariah and Law, Halalan Thayyiban Research Centre, Universiti Islam Sultan Sharif Ali (UNISSA) and the Global Halal Industry Development Division of the Ministry of Energy, Manpower and Industry.

Following the launching ceremony, the morning session started with a presentation by Dr Rushdi Siddiqui, Mentor, Islamic Economy Startups, Questventures (Singapore) on ‘Halal 2.0: Frameworking New Paradigm for Halal.’

He highlighted the importance of innovation and shifting from just being consumers to becoming innovators, while also speaking on Brunei’s potential as a Halal hub.

The event continued with the first session of paper presentations, including one from Executive Chairman of Nusantara Technologies Sdn Bhd Adjunct Professor Dato’ Dr Mohamed Ghazali bin Dato’ Mohamed Yusoff who spoke on ‘The Halal Economy: Emergence, Challenges and Opportunities.’

Dr Norailis Ab Wahab, Senior Lecturer at Universiti Sains Islam Malaysia delivers her presentation. – PHOTOS: DANIAL NORJIDI
A section of the attendees at the event

The second presentation of the session which touched on ‘The Halal Industry Business Excellence Benchmarking in Achieving Competitive Advantage’ was delivered by senior lecturer at Universiti Sains Islam Malaysia (USIM) Dr Norailis Ab Wahab.

In the afternoon, the second session of paper presentations featured four presenters, beginning with Dr Zalina Zakaria, Senior Lecturer at the Syariah and Law Department Academy of Islamic Studies, University of Malaya. She spoke on understanding the Toyyiban component of the Halal cosmetic system in Malaysia.

Dr Zeiad Amjad Abdulrazzak Aghwan, Senior Assistant Professor, Halalan Thayyiban Research Centre, UNISSA discussed awareness and demand for the Halal and Tayyib meat products supply chain.

Dra Sabariah Bangun presented on ‘Tourism Development in Simeulue District, Acheh Province: Implementation of Sharia Tourism Concept in Islamic Shari’a Region,’ and Nor Surilawana binti Haji Sulaiman, Fellow Researcher, Halalan Thayyiban Research Centre, UNISSA on ‘Striving for Excellence in Halal Business: A Case Study of PSSD Malaysia.’

The third session began with Dr Siti Zubaidah Ismail, Associate Professor, Syariah and Law Department, Academy of Islamic Studies, University of Malaya, whose presentation focussed on ‘From Paddock to Plate: The Role of Certification Bodies in Halal Meat Industry in Australia.’

She was followed by Dr Shereeza binti Mohamed Saniff, Lecturer, Faculty of Islamic Development Management, UNISSA, who spoke on ‘The Missing Dimension in the Implementation of Halalan Tayyiban Food Quality Management.’

The final presentation was delivered by Aspiyati Jusoh, a PhD student at the Department of Law, Academy of Islamic Studies, University of Malaya, and highlighted the topic ‘Halal Slaughtering Issues from Exporting country Perspectives: A Case Study of New Zealand.’

The event continues today with a fourth session of paper presentations and a forum.