Luminox continues to push forward to design more sustainable products with its partnership with #tide, the new Bear Grylls Survival Master #tide Chronograph Series.
Luminox has always been an advocate of saving the seas with its association with ocean warrior Scott Cassell and his non-profit organisation Underwater Sea Voyager Project.
With technological improvement, Luminox has decided to take its support of ocean conservation and sustainability efforts the next level with its upcycling efforts through a partnership with #tide.
#tide is a Swiss based company that prides itself in collecting waste ocean plastics and upcycles it to usable plastic materials.
This vision is aligned with Luminox and its parent company’s mission to become a leader in the Swiss watch industry for sustainability and carbon neutrality.
The new series is designed in partnership with survivalist and environmentalist Bear Grylls and uses #tide upcycled plastic from water bottles reclaimed from the ocean for its case, bezel and straps, creating a new chronograph which comes in three dial and strap colourway options: Yellow, Green and Blue.
There is no longer a need to choose between functionality, durability and sustainability – this chronograph has all three.
Each of the three models will have a green case and bezel made from the sustainable #tide material with the Bear Grylls logo prominently featured at the four o’clock position and a SOS Morse code guide added to the minute tracker that can come in handy in rescue missions.
Luminox’s Light Technology, made of tiny micro light tubes, also ensures the watches are visible in little to no lighting and are arranged in varying angles, giving the watch a playful and cool appearance in the dark.