Saahtain Group set to boost production with new machinery

|     Azlan Othman     |

SAAHTAIN Group, a leading global manufacturer of ready-to-eat meals and ready-to-cook products, is set to increase its export capacity following the official introduction of five new processing machines yesterday at its subsidiary company, Saahtain Asia Sdn Bhd, based in Salambigar Industrial Park.

Minister at the Prime Minister’s Office and Minister of Finance and Economy II Dato Seri Setia Dr Awang Haji Mohd Amin Liew bin Abdullah was joined by Saahtain’s Chief Executive Officer Adeel Khan at the ceremony which also marked the company’s expansion efforts in Brunei Darussalam.

On touring the facility, Dato Seri Setia Dr Awang Haji Mohd Amin Liew said, “I am very pleased to see another successful foreign direct investment (FDI) in the country. I encourage Saahtain to continue to expand its operations in Brunei Darussalam, to further increase its exports and continue to develop employment opportunities for Bruneians. I wish Saahtain every success in the journey to grow its business further in the coming years.”

To cater for the increasing demand from global customers and aid agencies, particularly those serving humanitarian relief needs within the Middle East and Southeast Asian regions, this expansion will enable Saahtain to double its annual production of ready-to-eat meals from four million to eight million packs.

“The new packaging line is a step towards forward integration of our product offering,” said Managing Director of Saahtain Group Zahra Mahmood.

Minister at the Prime Minister’s Office and Minister of Finance and Economy II Dato Seri Setia Dr Awang Haji Mohd Amin Liew bin Abdullah and Saahtain’s Chief Executive Officer Adeel Khan in a group photo with Saahtain Group staff members. – AZLAN OTHMAN

After Dubai, Brunei Darussalam is Saahtain Group’s second production site, focussing on four Halal non-GMO product lines: Al Gourmet, which is marketed for general retail; Tayyib, designed for humanitarian purposes; The Food Pouch, in military-grade ration packs; and Ex-Gourmet, as ready-to-cook products.

With a local workforce of 70 per cent and the continued assistance of the relevant government agencies, Saahtain Group currently exports to nine countries, including Jordan, United Arab Emirates, Lebanon, Bangladesh, Turkey, Saudi Arabia, Malaysia, Oman and Kenya.

In moving forward, the imminent markets include the United Kingdom, Australia and Japan, which are the more stringent markets in terms of national biosecurity.

This success is based on Saahtain Group’s reputation for quality and a reflection of the Brunei Government’s efforts to improve the ease of doing business and create a more conducive export-oriented environment within the country.

Mahmood also disclosed that Saahtain acts as an Original Equipment Manufacturer (OEM) in providing added value to local food companies, including start-ups, by allowing them to leverage on Saahtain Group’s processing, packaging and marketing capabilities.

“These product lines are not only for use by Saahtain, but also can be offered as OEM products for various Brunei start-ups during their incubation period,” she said. “Effectively, we are increasing the capacity of the food industry within Brunei Darussalam.”